Vietnam vs. Thailand vs. Malaysia vs. Indonesia: Where Should You Expand Your Business in 2025?

As Chinese-speaking SMEs look beyond domestic markets for cost savings and growth opportunities, Southeast Asia remains a top destination. But which country is actually right for your business? Vietnam, Thailand, Malaysia, and Indonesia all offer compelling benefits — but depending on your priorities (costs, talent, infrastructure, or incentives), the “best” country can vary significantly.

Brendon Lai

4/16/20251 min read

As Chinese-speaking SMEs look beyond domestic markets for cost savings and growth opportunities, Southeast Asia remains a top destination. But which country is actually right for your business?

Vietnam, Thailand, Malaysia, and Indonesia all offer compelling benefits — but depending on your priorities (costs, talent, infrastructure, or incentives), the “best” country can vary significantly.

In the next 5 days, we are going to share a comparative guide to help you decide.